Guide
Video editing for coaches: three routes and what each costs
A coach who sells a program gets videos edited one of three ways: do it yourself, pay an editor or an agency, or use a tool for part of it. A few videos and hours to spare: do it yourself. A steady schedule, or an hour worth more to you than an editor's fee: hire, which is the right answer for many coaches. One slow step: try a tool. One long-form video is listed at $50 for up to 5 minutes at Your Video Editor and $327 for a horizontal video at Tasty Edits (read 2026-10-04).
I'm Kyle. I built a tool for one step of the third route, so I have a stake. I'm not a coach or an editor, and I did not hire the services or test the tools named here for this page. Each price is from the business's own page, read 2026-10-04 and linked beside it.
The three routes, side by side
Scroll sideways to see all three columns.
| Topic | Do it yourself | Pay an editor or an agency | Use a tool for part of it |
|---|---|---|---|
| What you do | The whole edit, in an editing app. | Send raw footage and a brief, then review the cut. | Run one step in a tool, then finish the video. |
| What it costs | Your hours, plus the app. DaVinci Resolve is listed as free. Final Cut Pro is $299.99 once (read 2026-10-04). | One long-form video: from $50 for up to 5 finished minutes at Your Video Editor, $327 for a horizontal video at Tasty Edits. By the month: $295 for 4 videos at editvideo.io, labeled a limited-time offer (read 2026-10-04). | The tool, an editing app and your hours. Descript Hobbyist is $16 per person per month on annual billing (read 2026-10-04). |
| Good at | Control of each cut, and a skill you keep. | A finished video back, plus motion graphics, color and sound. | One slow step handed to software, with a free plan or trial to test. |
| The catch | It takes your hours, and the app takes learning. | You still brief and review. Read a plan's limits before you pay. | It does its part. You check it and finish the video. |
| A first step | Edit one short video in a free app. Here is one real cut. | Buy one video or a test edit first, and send a one-page brief. | Try a free plan on the step that slows you most. |
What editing a coach video actually involves
Doing it yourself, all five steps are yours. Hiring takes the last four off your hands. A tool takes one or two.
-
Record
Yours on each route.
-
Cut the mistakes
Retakes, pauses and filler words come out.
-
Cover the talking with B-roll
Other shots play over your voice.
-
Add captions
The words on screen, timed to your voice.
-
Export
One finished file to post.
If you pay someone
Five agency pages and a price each lists. They are examples, not the whole market. Video editor cost per video lists more plans.
- Your Video Editor: $50 per long-form video for a final length of up to 5 minutes, then $10 per additional minute (read 2026-10-04).
- Tasty Edits: $327 for one horizontal video, with motion graphics, color and audio correction, unlimited stock footage and unlimited revisions listed (read 2026-10-04).
- editvideo.io: $295 per month for 4 long-form videos, labeled a limited-time offer, with a free test edit and a 14-day money-back guarantee. Credits do not roll over (read 2026-10-04).
- Vidchops: $495 for 4 credits per month, which is 4 long-form or 16 short-form videos. Its FAQ says the editor can include your own B-roll, which you upload to a folder Vidchops shares with you. Subtitles are $95 a month extra, and closed captions are included on repurposed shorts only (read 2026-10-04).
- Increditors: YouTube editing from $5K per month, with strategy, thumbnails and scriptwriting listed (read 2026-10-04).
For a freelancer, Thumbtack's cost guide gives a national average of $65 per hour, from its own data. Its examples are not coach channels (read 2026-10-04).
Whoever you hire, send a brief. How to brief a video editor has a template.
If you do it yourself or use a tool
First, the editing app.
- DaVinci Resolve: listed as free (read 2026-10-04).
- Final Cut Pro: $299.99 once, or $12.99 per month in Apple Creator Studio (read 2026-10-04).
- CapCut: its own article calls Standard the free version, lists Pro at $19.99 per month and says prices vary by region (read 2026-10-04).
Then six tools, by step.
- Cutting the mistakes. Descript edits by deleting text in a transcript. Its pricing page lists a free plan. Wisecut removes silences and false starts. Its pricing page lists a free plan, then US$23.25 a month, billed annually (read 2026-10-04).
- Short clips with captions. Submagic's Starter plan is $19 a month for 15 videos of up to 2 minutes, with a free trial. OpusClip lists a free plan, then $15 or $29 a month. Vizard's free plan covers 60 minutes of uploaded video a month (read 2026-10-04).
- Recording. Riverside lists a free plan, then Pro at $29 a month, or $24 billed annually (read 2026-10-04).
On B-roll, five of these tools list stock or generated clips: Descript, Riverside, Submagic, OpusClip and Vizard (read 2026-10-04). That is often the right call: see AI B-roll generator: stock, generated or your own footage. Tools that work with clips you filmed, Descript and Vizard among them, are in my roundup.
The tool I built
Where Takehound fits
Takehound is mine, so weigh this part. It does one step of the third route, not the whole edit: it puts your own B-roll on a script.
You paste a script in a desktop browser and point it at a folder of footage you filmed. For each line it can, it picks one of your shots and gives a one-line reason. Where nothing fits, the line stays on you. No stock, nothing generated.
You get a B-roll timeline (an FCPXML file) for DaVinci Resolve or Final Cut, and you or your editor finish it there. Not Premiere, not a finished video. The Mac command-line version takes a talking head you already recorded.
Little footage of your own, or want a finished video back? Then hire.
Free, invite-only beta. No card. See privacy.
See Takehound for coachesQuestions
How much does a video editor cost per video?
On the pages read here, one long-form video is $50 at Your Video Editor for up to 5 finished minutes, and $327 at Tasty Edits for a horizontal video. Thumbtack's cost guide gives a national average of $65 per hour (all read 2026-10-04). More plans: Video editor cost per video.
Should I hire a video editor or edit my own videos?
Hire if you publish on a schedule, want a finished video back, or need motion graphics, color and sound. For many coaches that is the right answer. Edit yourself if you make a few videos, have the hours and want control of each cut.
What should a coach film for B-roll?
What your script names and a camera can see: your workspace, a workshop or retreat, your product. B-roll ideas for coaches has a checklist of 20 shots. Show clients only with their consent.
More guides
- B-roll ideas for coaches: the shots your script asks for
What one real 50-second talk asked for, line by line, and a checklist of 20 shots to film or find in your camera roll.
- How to brief a video editor: what to send, with a template
A seven-part brief and copy-ready template for coaches handing a script and footage to a video editor.