A look

Poster red

by Takehound

Heavy white capitals on a full red ground with a rough print grain: the loudest look there is, for the one line that has to land.

Starts from Bold

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A frame of a talking-head video as it was shot — One frame of a real talk, as shot and with a punch line drawn by the editor in Poster red: Montserrat ExtraBold in capitals, with the stressed words coloured with the accent, lightened to 55% so they read over the picture. Slide to compare. Every word on it was said in the talk.

A frame of a talking-head video with "Three things that matter the most" on screen, drawn by Takehound's editor in the Poster red look — One frame of a real talk, as shot and with a punch line drawn by the editor in Poster red: Montserrat ExtraBold in capitals, with the stressed words coloured with the accent, lightened to 55% so they read over the picture. Slide to compare. Every word on it was said in the talk.

When to use it

Use it on a short, punchy video, or set it for a few cards in a talk that needs a jolt. A full red ground cuts in hard and is impossible to miss, so keep it for the lines that earn it: the claim the whole video turns on, the number nobody expects, the last thing you want remembered. A whole long video on red is tiring to watch, and a card on red loses its force when every card is one.

Who it suits

It suits a creator with a loud, direct voice who sells on conviction and wants the screen to say so. If your brand colour is a strong red, this is the look, and the yellow accent keeps it from reading as a warning. For anything reflective, stay on a darker or a paler ground.

What it changes

Poster red starts from Bold and sets its colours and what stands behind its words. Whatever it leaves alone is Bold's.

Colours it sets

Full cards#B5301ABold: #0E0F12
A panel on a card#CC4426Bold: #1A1C22
Quieter words#FFD9CCBold: #A9ADB8
The accent#FFE14DBold: #FFCE1F
Panels over your video#B5301ABold: #0E0F12
Right, in a comparison#FFE14DBold: #3DDC84
Wrong, in a comparison#FFFFFFBold: #FF5A4D

Type, as in Bold

Key phrases over your video: Montserrat ExtraBold, in capitals
Stressed words: The same type, in the accent
Titles on a full card: Montserrat ExtraBold, in capitals
Running words: Montserrat Medium

Motion and shape

Behind the words: The look's own colour, with a fine grain Bold: The look's own colour, with a fine grain, under a slow moving light
Words come up: 0.05 s apart
Corners on a 1080p video: Panels 24 px, cards 24 px
The accent over your video: Lightened to 55% so it reads on the picture, its hue kept

Its cards are built as Bold builds them: lists on a scrim that darkens the picture beside you, chapters as numbered rings.

The same talk with a list, "My health goals", beside the speaker in the Poster red look — The same talk with a list beside the speaker, on a scrim that darkens the picture behind it, and a chapter card on #B5301A with numbered rings, its title in Montserrat ExtraBold.

A chapter card, "Pillar two: Health", in the Poster red look — The same talk with a list beside the speaker, on a scrim that darkens the picture behind it, and a chapter card on #B5301A with numbered rings, its title in Montserrat ExtraBold.

How it works

Sign in with GoogleYour first video is free, a recording of up to 30 minutes.
Open the editor on this lookAdd your talk and your own footage. The editor opens on this template.
Watch Hound workStop him at any point. Every change he makes can be undone.

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