A look
Cotton paper
by Takehound
Warm, heavy paper you can almost feel, with brick-red stressed words: for lessons that should read like a well-made book.
Starts from Clean


One frame of a real talk, as shot and with a punch line drawn by the editor in Cotton paper: Inter Bold, with the stressed words set in Instrument Serif italic and coloured with the accent, lightened to 42% so they read over the picture. Slide to compare. Every word on it was said in the talk.
When to use it
Use it when your video teaches something step by step and the cards carry real reading: definitions, comparisons, a short table. The paper has a visible tooth and fibre, so a full card reads as a page and not a flat colour on a screen. Brick red marks the stressed words, close to the colour of a printer's second ink, and the cream panels beside you sit on the picture like a note slipped into a book. It is the look to reach for when a viewer will pause the video to read what is on screen.
Who it suits
It suits an educator whose brand is warm and considered: a writer, a teacher, a coach with a book or a course that people work through at their own speed. It is quiet by design, and that is the point of it. For a loud, fast talk, or a video that lives on one-line claims, a look built on Bold keeps up better.
What it changes
Cotton paper starts from Clean and sets its colours and what stands behind its words. Whatever it leaves alone is Clean's.
Colours it sets
- Full cards
#F1E8D8Clean: #F6F4EF - A panel on a card
#FBF5E9Clean: #FFFFFF - Words on a card
#221B12Clean: #1B1A17 - Quieter words
#6E5F4BClean: #6B665C - Hairlines
#221B12Clean: #1B1A17 - The accent
#A93B21Clean: #E2542D - Panels over your video
#FBF5E9Clean: #FFFFFF - Words on those panels
#221B12Clean: #1B1A17 - Right, in a comparison
#2F6B4FClean: #E2542D - Wrong, in a comparison
#A93B21Clean: #6B665C
Type, as in Clean
- Key phrases over your video
- Inter Bold, in sentence case
- Stressed words
- Instrument Serif italic, in the accent
- Titles on a full card
- Instrument Serif, in sentence case
- Running words
- Inter Medium
Motion and shape
- Behind the words
- The look's own colour, with a paper texture Clean: The look's own colour, with a paper texture
- Words come up
- 0.08 s apart
- Corners on a 1080p video
- Panels 35 px, cards 24 px
- The accent over your video
- Lightened to 42% so it reads on the picture, its hue kept
Its cards are built as Clean builds them: lists on a panel beside you, chapters as a numbered tile.


How it works
- Sign in with GoogleYour first video is free, a recording of up to 30 minutes.
- Open the editor on this lookAdd your talk and your own footage. The editor opens on this template.
- Watch Hound workStop him at any point. Every change he makes can be undone.


